One of our clients is an education platform. We worked with their marketing team on a branded content initiative focused on these objectives: Research and target potential students interested in creative fields. Produce content that educates them about the benefits of learning to code and also inspires them to take action.
We decided to tell the story of one of their graduates. She has a masters degree in violin performance and praised the parallels in creative output in addition to the potential income.
The interview segments were organized so they could be distilled into an exceptional article.
The article was also made available in podcast form.