S.Marlowe
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Aplomo Content Summary

“Finding the right Tequila is like trying to find the right type of love. Its challenging... there’s a lot of options, but very little quality.”
— Earnest (“E”) Boyd
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The Aplomo Founder’s Story

Evergreen Brand Video: We share the journey of creating Aplomo Tequila. Discuss the challenges and the meticulous effort needed to craft a premium sipping tequila.

  • Visuals: Footage of the distillery in Jalisco, Mexico, the production process, and the intimate moments Aplomo was made to enhance.

  • Engagement: Encourage viewers to share their own stories of finding the perfect combo in their lives.

  • Call to Action (CTA): "Share your story of finding the perfect combo with #ApolomoTequila and we’ll feature you on our page."

Production Cost: One bottle of Aplomo Tequila, every 2 months, for a calendar year.

The Perfect Pairing Series

Food Pairings

Objective: Showcase how Apolomo Tequila can be paired with food for an elevated dining experience.


Content:

  • Narrative: A food influencer demonstrates dining options that pair perfectly with Apolomo Tequila.

  • Visuals: Close-ups of the preparation process, the final dish, and the pairing with Apolomo Tequila.

  • Engagement: Ask viewers to share their own food pairing ideas and recipes in the comments.

Mood Pairings

Objective: Highlight how Apolomo Tequila can enhance various moods and settings, from relaxing evenings to celebratory moments.


Content:

  • Narrative: An influencer known for lifestyle and/or home decor sets up different scenarios (e.g., a cozy night in, a festive gathering) and shows how Apolomo Tequila fits into each.

  • Visuals: Beautifully styled settings, the influencer enjoying Apolomo Tequila in different moods with different music choices.

  • Engagement: Invite viewers to share photos of their own Apolomo Tequila moments.

  • CTA: "How do you enjoy Apolomo Tequila? Share your moments with #ApolomoMoodPairings."

Cocktail Recipes

Objective: Provide viewers with creative and easy-to-make cocktail recipes using Apolomo Tequila.


Content:

  • Narrative: A mixologist influencer demonstrates how to make three unique cocktails with Apolomo Tequila, explaining the inspiration behind each.

  • Visuals: Step-by-step cocktail preparation, close-ups of the ingredients, and the final drinks.

  • Engagement: Encourage viewers to try the recipes and share their own cocktail creations.

  • CTA: "Try these cocktails at home and share your creations with #ApolomoCocktails for a chance to be featured."

Influencer Types for “Perfect Combination Content”

  • Food Pairings: Renowned chefs or food influencers with a focus on cuisine and sophisticated dining experiences.

  • Mood Pairings: Lifestyle and home decor influencers who create elegant and inviting settings.

  • Cocktail Recipes: Mixologists and bartenders known for their creativity and expertise in crafting unique cocktails.

Audience Engagement and Call to Action Angles

  • Engagement: Each video should include a prompt for viewers to share their own experiences, recipes, or moments related to the content. This can be done through comments, photos, or videos.

  • Call to Action (CTA): Each video should end with a clear CTA that encourages viewers to participate in the conversation, share their content, and engage with the brand on social media.

  • Examples include:

    • "Share your story of finding the perfect match with #ApolomoTequilaStory."

    • "What’s your favorite dish to pair with Apolomo Tequila? Share your recipes with #ApolomoFoodPairings."

    • "How do you enjoy Apolomo Tequila? Share your moments with #ApolomoMoodPairings."

    • "Try these cocktails at home and share your creations with #ApolomoCocktails for a chance to be featured or to win one of our giveaways!"

Production Cost: $4K