One of our clients is an education platform. We worked with their marketing team on a branded content initiative focused on these objectives:
Research and target potential students in creative fields that would be interested in coding.
Produce content that educates them about the benefits of learning to code
Inspire them to take action.
In the end, this took the form of a mini-documentary that told the story of one of their graduates. She has a masters degree in violin performance and praised the parallels in creative output in addition to the significant potential income.
Organizing content development properly means that we can remix and reorganize it to fit the needs and preferences of the intended audience. In this case, the interview was also distilled into a great article:
The article in turn was made available in the form of a podcast: